Tradeshows are a great way to find out the latest and greatest, rub shoulders with industry partners, sneak a peek at your competition, sign up first-time clients, and explore a new city after hours. For 2023, The International Surface Event (TISE) is back in Las Vegas welcoming guests both in-person or virtually and SPEEDlabel® will be in the thick of things from their home in booth 3659.
TISE 2023 takes place from January 31 through February 2 at the Mandalay Bay Convention Center as well as online through a hybrid TISE Live Virtual Event—Vegas Edition 2023. Set on a 120-acre property directly on Las Vegas Boulevard with an 11-acre wave pool lined with real sand beach, Mandalay Bay is guaranteed to kick your January and February up a notch or two. Especially as Vegas boasts 294 sunny days a year, well over the national average of 205 and Seattle’s whopping 152.
Did you know that historically large-scale tradeshows like this can be traced back to medieval Europe? Industry research explains that they began primarily in France’s Champagne region as multi-week gatherings to buy and sell spices, fur, leather, and goods. But they also swapped information, ideas, culture, and built relationships that spread across the region and eventually the world.
Those same experts say that 21st-century shows exist for making sales, naturally, but also for capturing leads, introducing new products, trendspotting, and gathering all-important user feedback. SPEEDlabel® Sales Director Ted Lambert is excited to do just that at this year’s event. “We love seeing our customers but also asking what do people want to see change? Or if you could add a feature to SPEEDlabel®, what would it be?”
Also melded with this year’s TISE are the SURFACES flooring show, StonExpo’s specialty stone and machinery show, and TileExpo for distributors, retailers, installers, builders, and design professionals in the tile field. TISE TV streams its programming all year and definitely don’t miss the National Installer of the Year competition! It’s a wild ride of carpet and hardwood expertise in action. The eight established semi-finalists will be on hand to compete live for 2023’s prestigious title.
But TISE 2023 isn’t just a labyrinthine convention hall of booths and businesses. Attendees can add informative seminars to their registration as well. This year they cover topics like video strategies for social marketing, using CGI technology to bring customer designs to life, science in design, people management, branding, improving leads and sales, or industry updates on color and material trends, product updates, and legal contracts.
There will also be tandem events like a Women’s Leadership Conference, new attendee reception, and certification programs from the International Concrete Repair Institute (ICRI), International Certified Floorcovering Installers (CFI), Natural Fiber Council Institute (NFCI), and Natural Wood Flooring Association (NWFA). Catch up on your continuing education now because everything’s more fun in Sin City, even classwork.
The SPEEDlabel® team regularly attends networking and sales events throughout the year and looks forward to hitting the road. Their countertop fabrication tracking system is ideal for shops of all sizes and cuts down on errors, forgotten pieces, miscuts, and easily misplaced (or smudged) spec sheets.
Though they’re always happy to arrange a web demo for new and prospective clients, shows like TISE 2023 are a great way for SPEEDlabel® to answer questions or show off the software to others in adjacent fields. Or, as Lambert says, to talk to real-world users about potential improvements and modifications to the system. With so many customizable data fields, the options are endless and the ability to go paperless saves money and time. Auto-shipped label refills are an added bonus.
Attendee registration for TISE 2023 is still open. For questions about attending, call show organizers at 800-331-5706 or email firstname.lastname@example.org. Can’t make the trip but don’t want to miss out? Check out the TISE Live Virtual Event during show days or stream TISE TV from anywhere, any time.
Zig Ziglar once said that “New information makes new and fresh ideas possible [and] if people like you they’ll listen to you, but if they trust you they’ll do business with you.” Thanks to events like TISE 2023, networking can jump-start friendships which build trust, new ideas, and grow into mutually beneficial partnerships. Pack your bags and head south, it’s time to warm up and rub shoulders with peers from across the globe. Just don’t forget to grab extra business cards and plenty of sunscreen…you’ll need them both!